Yahoo sets record straight about being #1
The below was sent to me from a Yahoo PR person:
“We’d like to point out the misleading nature of this report as it compares the MySpace.com domain to only the mail.yahoo.com domain. The following is a statement on behalf of Yahoo!: “
Yahoo! Statement:
The report that Hitwise released today with the headline “MySpace Moves Into #1 Position for all Internet Sites†is misleading. The Yahoo! network is made up of many domains and it is not accurate to compare MySpace.com to just Yahoo!’s mail.yahoo.com domain. When taking into account all of Yahoo!’s domains together as an entire network, Yahoo! clearly remains the number one property in terms of audience share, duration share, page view share and days visited per month.
In the U.S. alone, Yahoo! attracts 129 million unique visitors per month, which represents 74 percent of the online population; in comparison, MySpace reaches only 30 percent of the online population with an audience of 52 million unique visitors. In addition, Yahoo! has the largest share of online time spent than any other property: Yahoo! accounts for 13 percent of users’ online time, while MySpace has only 3.2 percent share in users’ online time.
Yahoo! maintains its leadership position as the world’s most trafficked Internet destination online, with a community of more than 500 million unique monthly visitors from around the globe.
technorati tags: myspace, hitwise, yahoo
I think Myspace will eventually grow into a Yahoo type of portal with multiple domains. News Corp has vast amount of resources and it might just happen if be the start leveraging on the mindshare and users of MySpace in other projects.
For one is already have their own IM which generates more stickiness in their whole package.
Given time, and Yahoo current lack of innovation in attracting new users, MySpace might over take Yahoo all within this year.