More money from less page views at Myspace.com

I haven’t had a chance to read it yet but apparently The NY Times has written a big article about Myspace in yesterdays edition. They claim that Myspace is averaging about $.10 CPM. Yeah, I know, that’s really low. Anyway, Mike Davidson (Newsvine) has a very good post on his blog about how Myspace could actually make more money if they lowered their page views. His point is that they currently have a lot of inventory because, basically, they have a poorly designed site. If they were to “modernize” their site, which in turn would decrease the current page views and create more demand, they could in theory raise their CPM, have a stickier site and happier users. It’s a very well written post. Go to mikeindustries.com and check it out for yourself.

technorati tags: newsvine, myspace, modernization, mikedavidson