Bootstrapping pays off for Consumating

Consumating announced today that they’ve been acquired by CNet. Looks like Ben Brown will be getting a regular paycheck and a nice upfront cash deal .

I was real impressed with what Ben has done with Consumating. I attended a discussion at University of Austin Business School in the beginning of November where Ben was a panelist. Ben and one of his friends built Consumating on a Bootstrap budget and attracted 5-6k users in less than a year. Now CNet has acquired Consumating for a nice chunk of change and has given Ben a regular salary. Congratulations to him and the others involved.

This deal just goes to show, that you can build value in a company with very little upfront capital.

You can read more about the deal at Alexander Muse’s blog and also over at TechCrunch.

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